6 Scandinavian clothing brands that will upgrade your wardrobe in an instant

These clothing brands epitomize everything we love about Scandinavian clothing brands. From wardrobe staples to pieces with more playful touches, Scandinavian women are known for their effortlessly cool style. If you want to inject some of that nonchalant aesthetic into your own wardrobe, these are the brands you need to know

Whether you’re after muted tees and sweaters for your capsule wardrobe or one of the best midi dresses for a head-turning look, these Scandinavian clothing brands will give any outfit added edge. Comfort is a running theme when it comes to Scandi style with plenty of billowy dresses, wide-leg trousers, and oversized silhouettes. A comfortable and yet stylish look, the easiest way to add this feel to your wardrobe, is via the brands that have made the aesthetic a hit. 

Not quite as tailored or polished as French clothing brands or as flamboyant as Italian clothing brands, Scandi style appeal lies in its effortlessness. These are clothes that will make everyday dressing a breeze and comfortable too. With a strong focus on wardrobe basics, many Scandinavian clothing brands champion a slow fashion approach, producing high-quality pieces that largely ignore prescriptive fashion trends, making them amongst the best sustainable fashion brands, too.

The best Scandinavian clothing brands as chosen by our fashion editors

While some of the best Scandinavian clothing brands are household names – take H&M for example, there are plenty smaller Scandinavian indie clothing brands that should be on your radar. Mega hits with the fashion crowd, these are the Scandi labels to love.

1. & Other Stories

Composite image of clothes from And Other Stories

(Image credit: And Other Stories)

One of the most recognizable brands on the list, we couldn’t resist throwing this iconic brand into our round-up. At the more affordable end of the scale, & Other Stories is the Scandi equivalent of brands like Zara. With design studios in Paris, Stockholm, and Los Angeles, it takes inspiration from all three cities infusing the pared-back Scandi style with a carefree LA attitude and a dose of Parisian flair. 

Fashion editor’s picks…

2. Baum und Pferdgarten

Composite image of clothes from Baum Und Pferdgarten

(Image credit: Baum Und Pferdgarten)

Founded by two friends Rikke Baumgarten and Helle Hestehave in 1999, Baum und Pferdgarten fuses the two women’s distinctive styles. The brand blends masculine tailoring with playful textures. Expect fluid dresses in vibrant hues, feminine frills, and sporty jackets – all guaranteed to get you noticed.

Fashion editor’s picks…

3. Flippa K

Composite image of clothes from Filippa K

(Image credit: Filippa K )

If you’re on a mission to build a collection of wardrobe essentials, then Flippa K is for you. Founded in 1993 by Flippa Knutsson, the brand emphasizes elevated basics, nodding towards 90s minimalism. With versatility and longevity at the forefront, Flippa K is a one-stop shop for your future classics from the blazers to the best cashmere sweaters, all in a neutral color palette.

Fashion editor’s picks…

4. Ganni

Composite image of clothes from Ganni

(Image credit: Ganni)

Who doesn’t want to be a #Gannigirl? Arguably one of the coolest brands out there, Ganni fans include Dakota Johnson and Beyoncé. Husband and wife duo Ditte and Nicolaj Reffstrup run the brand and have transformed it from a small cashmere label to an internationally-recognized label and the place to go for breezy dresses, cocktail cardigans, and the best winter boots. The prices hit that sweet spot between high-street and designer, making it both affordable and luxe-looking. 

Fashion editor’s picks…

5. Rotate Birger Christensen

Composite image of clothes from ROTATE Birger Christensen

(Image credit: ROTATE Birger Christensen)

Scandi style isn’t just about minimalism and Rotate Birger Christensen is here to prove it. Created by influencers Jeanette Madsen and Thora Valdimarsdottir in partnership with Danish brand Birger Christensen, Rotate is unapologetically glamorous. There are eighties-inspired shoulder pads, shiny metallics, and sequin textures: the ultimate ’going out out’ wardrobe.

Fashion editor’s picks…

6. Samsøe and Samsøe

Composite image of clothes from SAMSOE AND SAMSOE

(Image credit: SAMSOE AND SAMSOE )

Launched in Copenhagen by two brothers back in 1993, Samsøe and Samsøe started with jewelry. A few years later it expanded to clothes, footwear, and accessories and is now an international fashion powerhouse, stocked at Nordstrom (opens in new tab) and Selfridges. Its Scandinavian heritage still dominates, with sleek easy-to-wear separates and subtle nods to runway trends.  

Fashion editor’s picks…

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